Insights
What Is a Video Promo? Types, Costs & When to Use One
A video promo is a short branded video built to drive a specific action. Here's what it is, the 5 main types, 2026 pricing, and when to commission one.
Jul 2026
Insights.
Proprietary data, AI-hybrid pipeline deep-dives, and the kind of analysis you can quote in a board deck.
Featured
The True Cost of a Cybersecurity Launch Video in 2026.
Real pricing math, three approaches, and the number your CFO asks for first.
Recent posts.
B2B
B2B Video Production Pricing: What a $40K Flagship Film Includes
B2B video production pricing, decoded. A $40K Flagship Launch Film would cost $85K to $250K with a traditional crew or LED volume. Here is the line-by-line.
Jun 2026
AI-Hybrid
Best AI Video Production Agency (2026): An Honest Comparison
The best AI video production agency depends on whether you need generation or production. An honest 2026 comparison of 8 companies, with pricing and fit.
Jun 2026
Brand
Corporate Brand Films That Get Series B Funded: What Actually Works
A corporate brand film does not get you funded. It compresses the time a room needs to believe you are already the category leader. Here is what actually works.
Jun 2026
Events
What Goes Into a Cinematic Conference Keynote Opener Film
A conference keynote opener film is the cinematic stage film that plays right before your CEO speaks. Here's the anatomy, the timeline, and what it really costs.
Jun 2026
Cybersecurity
Cybersecurity Video Production: How the Best Brand Films Change How Buyers Feel
Cybersecurity video production wins on feeling, not FUD. How the best cyber films make the invisible threat visible, cast the buyer as hero, and earn the CISO.
Jun 2026
SaaS
SaaS Brand Films vs Product Demos: A SaaS Video Production Guide
A SaaS brand film primes the 95% of buyers not in-market; the product demo converts the 5% who are. Here is the decision rule for SaaS video production.
Jun 2026
Events
Sales Kickoff Opener Film: A Series B Production Playbook
A production playbook for the sales kickoff opener film: what it must do, when to engage a studio, and how to turn one SKO into a year-long content system.
Jun 2026
Pricing
Corporate Video Production Cost: The 2026 Price Breakdown
What corporate video really costs by asset type, why a flat fee beats a per-minute quote, and the numbers to bring to finance.
Jun 2026
Launch Film of the Week.
One launch film, one breakdown, every week. No filler.
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